SchäferShop 2.0
Revitalizing SchäferShop: Elevating the UX with a Ground-Up Design System
Client:
SchäferShop Digital
My Role:
Senior Product Designer
Product:
Webshop Re-Design
Year:
2023
Company Background
SSI Schäfer Shop GmbH, headquartered in Betzdorf, Rheinland-Pfalz, Germany since 1978, is an esteemed Omnichannel company and part of the Schäfer Group. Primarily focusing on comprehensive solutions for office, storage, and operational facilities, Schäfer Shop has been a pillar in the B2B domain since 1975.
The Challenge
While the Schäfer Shop boasts a rich history and a vast catalog, the modern digital ecosystem demanded a refreshed approach, especially in the eCommerce segment, to streamline the user experience and reinvigorate the brand identity.
Objective
Re-interpretation of the brand identity and user experience worldwide. Conception and implementation of a coherent design system named “Tree60” and provide a roadmap for future design iterations while maintaining the essence of the brand.
Design Approach
Re-interpretation of the brand identity and user experience worldwide. Conception and implementation of a coherent design system named “Tree60” and provide a roadmap for future design iterations while maintaining the essence of the brand.
1. From Scratch to Tree60: Building a Design System
Re-interpretation of the brand identity and user experience worldwide. Conception and implementation of a coherent design system named “Tree60” and provide a roadmap for future design iterations while maintaining the essence of the brand.
2. Pipeline Execution: Crafting a Coherent UX Roadmap
Beyond the aesthetics, a solid strategy is paramount. By carefully structuring the Pipeline Execution UX Plan, a streamlined approach was adopted, aligning design processes and setting clear roadmaps. This ensured that every user touchpoint was consistent, intuitive, and strategically positioned.
3. Unveiling User Insights: Research and Analysis in Action
Diving deep into the users’ psyche, advanced research tools and methodologies were employed. This not only revealed invaluable insights into user behavior and preferences but also paved the way for tailored optimizations in the B2B shopping journey.
4. Optimizing the B2B Experience: A User-Centric Approach
Using insights from comprehensive research, Schäfer Shop’s B2B platform was reinvented. Changes were not just cosmetic but strategically designed to provide users with an enhanced, intuitive, and efficient shopping experience.
5. Envisioning the Future: Setting a Design Blueprint for Schäfer Shop
While honoring its past, an ambitious vision for Schäfer Shop’s design future was sculpted. This blueprint was not just about aesthetics but captured the brand’s ethos, modernizing it and aligning it perfectly with emerging design trends of 2023 and beyond.
6. Looking Back, Moving Forward: Reflecting on the Journey and What Lies Ahead
While honoring its past, an ambitious vision for Schäfer Shop’s design future was sculpted. This blueprint was not just about aesthetics but captured the brand’s ethos, modernizing it and aligning it perfectly with emerging design trends of 2023 and beyond.
Conclusion
Leveraging Tree60 and a renewed UX approach, Schäfer Shop is poised to offer an unmatched B2B digital experience. As the design landscape continues to evolve, the commitment to delivering intuitive and aesthetically pleasing interfaces remains steadfast, ensuring that legacy brands like Schäfer Shop always stay ahead of the curve.
This case study provides a snapshot of the overhaul undertaken at Schäfer Shop. The inclusion of screenshots serves as a visual testament to the transformation, providing an in-depth view of the process and end-results.
